A conversation with Yuji Elfahkrany, Software Leader at MUSE

Introduction: Why I’m writing this blog Hello everyone, I’m Yasu, CEO of MUSE. I’d like to share our experience at SXSW Pitch, held from March 6–9, 2025. SXSW Pitch is one of the world’s largest and most prestigious startup pitch competitions, held 17 times to date. MUSE was proud to be selected as a finalist: the fifth Japanese company ever to do so, and the first ever in the Robotics category. Unfortunately, we didn’t win. That outcome was incredibly frustrating, and I felt